01
E-commerce
Turning traffic into margin, and margin into a business that survives its own growth.
- Unit economics
- Pricing structure
- Retention and lifetime value
- Fulfilment and vendors
- Marketplace vs direct
INDEPENDENT ADVISORY
Advisers who still build the thing themselves.
We work with founders and operators on the decisions that determine whether a business compounds or stalls — pricing, margin, operations, and the products themselves. The same judgement runs our own ventures, which is where our advice is tested before it reaches you.
PRACTICE
What we are asked to solve
Most engagements begin with a question someone has been circling for months. We are useful when the answer requires both a view and the willingness to implement it.
02
Real estate
Clarity at the deal, and the operating discipline that has to follow the closing.
- Acquisition analysis
- Underwriting
- Portfolio operations
- Reporting
- Property technology
03
Technology
Product and operations together, because a roadmap that ignores delivery is a wish list.
- Product strategy
- Engineering delivery
- Platform and vendor choice
- Cost per unit
- AI adoption that earns its keep
04
Scaling
The awkward stretch between founder-run and properly run, where most small businesses stall.
- Operating rhythm
- Hiring and org design
- Delegation
- Cash flow and forecasting
- Systems that replace heroics
05
Entertainment
Consumer products and intellectual property, from concept through the economics that keep them alive.
- Consumer app strategy
- Licensing and co-branding
- Content operations
- Rights
- Audience and monetisation
VENTURES
Advice we have taken ourselves
We build in the categories we advise in. Story Time Maker is our entertainment practice in the open: the same questions of pricing, cost, safety and licensing that our clients face, answered on our own balance sheet.
ENTERTAINMENT · OPERATING
Story Time Maker
An original illustrated story, written and drawn for a particular child, in minutes. Twelve languages, three reading ages, narration, and a keepsake you can print. Every character is invented for that story — the system is built to refuse real likenesses and licensed characters, which is the harder engineering problem and the reason the product can be sold to families at all.
storytimemaker.app →A second title, written for adult readers, is in development.
APPROACH
How we work
I
Operators, not observers
Every recommendation is one we would execute ourselves, and in our own ventures do. We will tell you when we think you should not act.
II
Arithmetic before opinion
Margin, cost per unit, lifetime value. Strategy that has not been checked against the numbers is decoration, and we would rather disappoint you early than expensively.
III
Small engagements welcome
One decision made well is often worth more than a retainer. When that is the case, we will say so rather than sell you the larger piece of work.
CONTACT
Tell us the problem you are circling
Consulting enquiries, licensing and co-branding, press, or support for our products.